add SSRS report link to mvc new windows remove password to user client

I have SSRS report server link 

http://myservers/reportserver

and in web.config  add key linkserver report

<add key="ReportViewerUrl" value="http://myservers/ReportServer/Pages/ReportViewer.aspx"/>

and in mvc i call via javascript  new  windows 

function getSSRP() {
        var SSRSReportURL = $("#SSRSUrl").val();

        SSRSReportURL = SSRSReportURL + "?" + $("#SSRSReportName").val()  
        window.open(SSRSReportURL, '', 'scrollbars=no,menubar=no,height=600,width=800,resizable=yes,toolbar=no,location=no,status=no');
    };

but when client view report the popup require user and pass to login windows server SSRS

my  question how to remove windows authentication when client view report

my report server config